When you write content, your instinct might be to sound balanced and cautious. Words like ‘might,’ ‘could,’ and ‘possibly’ can make you feel responsible, suggesting you’re being thoughtful rather than overconfident. In...
We’ve said it before: search is evolving. But who’s doing the searching actually matters a lot. Different people receive different results from AI, and this can impact how visible your brand is online. Search isn’t the same for everyone, especially now that each...
As search evolves from keyword-driven results to AI-powered answers, you’re probably wondering how platforms like ChatGPT actually retrieve their information. While ChatGPT famously operates on large language models trained on vast datasets, its ability to...
If you’re trying to futureproof your SEO strategy, you’ve likely heard terms like LLM, NLP, and NLU tossed around. At first glance, they might sound like jargon reserved for engineers and data scientists. But if your business depends on online visibility,...
The future of search is already here, and it looks very different from what we’re used to. Instead of typing keywords into Google and clicking through a bunch of links, people are now going straight to tools like ChatGPT, Google Gemini, and Perplexity. These AI...
Search has changed. It’s no longer just about plugging in the right keywords and hoping your site ranks on Google. With tools like ChatGPT, Gemini, and Perplexity, people are now asking AI to summarize info, make comparisons, and give recommendations, all in a...
If you’re running a Shopify store, you’re likely already optimizing product titles, descriptions, and schema for traditional search engines. But as generative AI tools like ChatGPT, Gemini, and Perplexity evolve, there’s a new visibility frontier you...
A clean-room experiment on how LLMs learn who to trust If you want to understand how AI search works, stop guessing and run a clean test. That’s what I did. Most “AI SEO” opinions that you’ll read online are theory dressed up as certainty....
Comparing what mattered before in traditional search engine optimization vs what matters now in the AI era. A while ago, our founder Damon Burton published a thorough study on copywriting styles that ranked in search engines titled “Best SEO Copywriting Ranking...
If you’re aiming to show up in AI Overviews, it might be tempting to skip over the basics of traditional search engine optimization. But here’s the truth: AI Overviews don’t replace traditional SEO. They depend on it. You might assume that...
